Analytics in 25Live Publisher

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Pre-Publisher Cycle
Selecting a Security Framework for Your Publisher Environment
Building a Publisher Functional Security Group
Building a Generic Publisher User Account
Preparing 25Live Data for Publisher
Building Calendars Using Event Categories or Resources
Publisher Cycle
Creating Effective Searches for Publisher Calendar Feeds
Creating a Calendar Feed from Your Search
25Live Publisher: Customizing Your Calendar for Publication
           1. Working with Publish Settings for a Calendar
           2. Selecting and Styling Calendar Views
           3. Selecting and Styling Control Spuds
           4. Selecting and Styling Promotion Spuds
           5. Styling Emails and Feeds
Setting Up and Styling Event Actions
Configuring Custom Fields and Event Templates
Embedding Publisher Spud Code in Websites
Post-Publisher Cycle
Analytics in 25Live Publisher
Monitoring Published Calendars and Making Modifications to Existing Calendars
Additional Publisher Resources
Example Publisher Calendars
Displaying a 25Live Publisher Feed in an Outlook Calendar (Desktop)
Displaying a 25Live Publisher Feed in an Outlook Calendar (Office 365)
Displaying a 25Live Publisher Feed in Google Calendar
Matching Series25 Fields with Publisher Fields
Setting Up Disqus Comments and Facebook Comments on Your Calendar Spuds
Installing the 25Live SharePoint Web Part

25Live Publisher also contains its own analytics package for you to review the flow of traffic to your campus calendars.  While you currently may not integrate your Publisher spuds with Google Analytics, the onboard analytics will provide a wealth of downloadable information about all of the following:

  • Spud views in the previous 29 days,
  • Calendar views in the previous 29 days,
  • Promo spud views in the previous 29 days,
  • Event detail views in the previous 29 days,
  • Top most-viewed future events, and
  • Number of future events by month.

To access the Publisher Dashboard:

  1. Locate your username in the upper right-hand corner of the Publisher window
    Locating Username on Main Publisher Window
  2. Click your username, to open the drop-down menu containing links to Account Settings, Address Book, Publisher Dashboard, Help, and Sign Out.
  3. Click the Publisher Dashboard link to open the Publisher Dashboard.
    Publisher Dashboard Link
  4. The Publisher Dashboard screen will open listing all of your available published calendars for review.
    Publisher Dashboard - Published Calendars
  5. Locate the calendar you want to review and click its link to open the Publisher Dashboard for that calendar.
    Publisher Dashboard for a Specific Published Calendar
  6. The first region contains the details about the calendar meta-data including its location, keywords, and any automated emails that are scheduled.  It also contains the spud views for the previous 29 days for all of the spuds in your published calendar as well as the option to download Microsoft Excel files for the past three months.
    Publisher Dashboard - Calendar Meta-data and Spud Views
  7. The second region contains a summary count of the number of calendar views, promo spud views, and detail views.  The summary counts show a count per day for the previous 29 days and then a summary count above the entire period with actual visits.
    Publisher Dashboard - View Counts for Calendar, Promo Spuds, and Detail Views
  8. The third region contains the most-viewed future events along with a count of event actions taken on these events including adds to calendar, forwards to friends, and text or email reminders set.  This information is also downloadable for the past three months in Microsoft Excel format.
    Publisher Dashboard - Most-Viewed Events and Event Actions Taken
  9. The fourth and final region contains a count of the total number of future events by month on this calendar as well as a break down of how many events are occurring in each month.
    Publisher Dashboard - Future Events by Month
  10. Once you have finished reviewing the analytics for this calendar, click the Done button to return to the main Publisher window or click the Return to Publisher Dashboard to return to the dashboard to review more calendar analytics.
    Publisher Dashboard - Done ButtonPublisher Dashboard - Return to Publisher Dashboard Link          

Publisher Analytics gives you an opportunity to see which spuds are working most effectively for your visitors and which spuds go largely unused.  This allows you to possibly determine if some views and some spuds are ineffective and should be altered for different options.  A good Publisher user will make use of these analytics to drive better calendar implementations for their campus.